Flyers in Selly Oak
I found out something I already knew – that very few print flyers are actually taken by individuals from static displays. Even in locations where a heavy footfall occurs such as Central Library – a location I visit two times a week and where I have spent time on a Saturday early afternoon just watching how people behave when they pass the flyer racks – I found that between my visits very few had disappeared.
PXP have always favoured hand to hand activity anyway. A smile and a chat with questions answered.
Nevertheless it wouldn’t be good to miss out on the potential for awareness raising that flyer drops present – its just WE don’t (I hope) leave quite as many expensive print flyers as some of our competitors seam to. 30 maximum – that’ll last you at least 3 weeks even if 10,000 people pass by every week. There’s nothing I like better than placing 25 of our flyers next to a stack of 100 for another event knowing full well that when I go back in 10 days no more than 12 of each will have been taken! That said with 100 + locations on the PXP distribution list that are divided up between the group to take responsibility for that’s still 3K, so if anything I recommend less than 30 – to be topped up if needed on return visits.
The distribution list was something we came up with as a mechanism for trying to ensure that our info gets beyond certain postcodes. It’s just a list of places suggested during round-the-table chats. Everyone involved is invited to volunteer to put a poster up (after asking permission) in their local newsagent/chip shop/leisure centre etc or the one near where they work. With a bit of luck you will have seen some.
Posters – my research and development there also confirmed something else I already knew: that the best place to keep your Blu Tack is in your back pocket. Keeping the sticky stuff close to body temperature is always a good idea.
Blu Tack in pocket