A Flanger that goes to 11

Categories: Blog
Written by: rob at 2:28 pm -
A shoe-gazers wet dream

A shoe-gazers wet dream

As well as making the Buzz Boxes themselves Object X’s creations also extend to the effects units that they will be played through. In this short audio clip we get the chance to listen to a flanger that goes to 11!

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Flyering by numbers

Categories: Blog,PXP3
Written by: rob at 2:28 pm -

Flyers in Selly Oak

Flyers in Selly Oak

The good folk of PXP have been out flyering. When we got some Arts Council funding for the X-LAB:VL gig it was on the basis of research and development activity. As marketing bod I had to have a think about how I could research and develop what I do. So as well as attempting to gather audience data and buying some very good books I decided to keep records of how the frontline marketing activity worked. And so i started a trainspotters log of how many flyers in the locations that I dropped them actually disappeared between my visits.

I found out something I already knew – that very few print flyers are actually taken by individuals from static displays. Even in locations where a heavy footfall occurs such as Central Library – a location I visit two times a week and where I have spent time on a Saturday early afternoon just watching how people behave when they pass the flyer racks – I found that between my visits very few had disappeared.

PXP have always favoured hand to hand activity anyway. A smile and a chat with questions answered.

Nevertheless it wouldn’t be good to miss out on the potential for awareness raising that flyer drops present – its just WE don’t (I hope) leave quite as many expensive print flyers as some of our competitors seam to. 30 maximum – that’ll last you at least 3 weeks even if 10,000 people pass by every week. There’s nothing I like better than placing 25 of our flyers next to a stack of 100 for another event knowing full well that when I go back in 10 days no more than 12 of each will have been taken! That said with 100 + locations on the PXP distribution list that are divided up between the group to take responsibility for that’s still 3K, so if anything I recommend less than 30 – to be topped up if needed on return visits.

The distribution list was something we came up with as a mechanism for trying to ensure that our info gets beyond certain postcodes. It’s just a list of places suggested during round-the-table chats. Everyone involved is invited to volunteer to put a poster up (after asking permission) in their local newsagent/chip shop/leisure centre etc or the one near where they work. With a bit of luck you will have seen some.

Posters – my research and development there also confirmed something else I already knew: that the best place to keep your Blu Tack is in your back pocket. Keeping the sticky stuff close to body temperature is always a good idea.

Blu Tack in pocket

Blu Tack in pocket

Pre gig drinks?

Categories: PXP4
Written by: rob at 10:52 am -
The Craven Arms
The Craven Arms

For those who will be turning up early and are looking for a place to meet we recommend The Craven Arms – just up the road from BUSK on Upper Gough Street. Other pubs further up the road are best avoided.